Ardor Digital worked with PureWine, a food & beverage company selling wine purifiers, on a retention marketing strategy that helped power YOY revenue growth of 202% in the first full calendar year working together—with email marketing generating 38% of total revenue. Their business valuation has grown 3X in two years.
Designed to share to biggest selling feature of PureWine's products - no more wine headaches! Customers are welcomed with educational content, but if they're not convinced then a limited-time FOMO deal is presented to push them over the edge.
Post-Purchase Flow
Designed to keep happy customers re-ordering their favorite PureWine products, so they can have a headache-free wine-drinking experience every time. For repeat customers, it's also time to upsell into the subscription offering.
Cart Abandonment Flow
Timely reminders to drive prospective customers back to their cart, with testimonials from existing customers who have experienced the positive effects of PureWine's products. Followed up days later by a limited time offer, with a percentage discount that's determined based on cart value.
Browse Abandonment Flow
Email subscribers viewing products but not converting? Not to worry. Prospective customers get a quick email as a reminder of the benefits that PureWine has on the wine-drinking experience.
